MERDEKA LHS
It is a representation of the agencies cultural heritage while keeping true to their unique creativity. Every illustrated character, iconic location and design element was inspired by Malaysia’s culture and traditions; such as the Straits of Malacca, native animals and the Malaysian flag to name a few.
Each page showed a typical Malaysian setting with the agencies creative essence subtly peppered in between. Staying true to their belief of being enemies of the ‘same’, the website sends a singular message of being totally Malaysian-made and breaking away from traditional advertising and branding consultancy models to achieve the best results and continuously flourish in the industry.
Brand—Merdeka LHS
Product—Merdeka LHS Website
Website
Masthead
Key Visual
Illustration