PUT YOURSELF IN YOUR KID’S SHOES
As the first day of school draws near, moms need to prepare their child physically. Physical growth will determine a child’s experience at school. To emphasise the importance of nutrition, we want moms to experience the challenges for themselves.
The Idea: Giant Classroom
Moms are invited for an interview at a special location. When they arrive, we surprise them with a bespoke classroom with giant furniture. A host gives them the task of completing activities similar to a child at preschool
e.g.: colouring, or simply sitting on a chair.
The challenges are meant to demonstrate what a child goes through both physically and mentally in a classroom. The outcome is filmed and turned into social content.
Brand—Pediasure
Product—Child nutritional supplement milk
Experimental Video
Social Video
PIN PIN THE PINATA
PediaSure® is a nutritional supplement that provides complete, balanced nutrition for children from age 1 to 10 – those special years of rapid growth and mind development.
The brief is to develop a growth story for the children to learn about the importance of nutrition and by consuming Pediasure as a nutrition product.
Pinatas come in all shapes and sizes, but there was one that was the smallest of them all, Pin Pin. Pin Pin’s size is as small as a Pin and that makes her mother worry. This is the story of how Pin Pin overcomes her growth challenge. We had created handcraft paper sculpture stop-motion video to bring the story to life.
Brand—Pediasure
Product— Child nutritional supplement milk
Experimental Video
Social Video
Social Video