ANDY POON SELECTION
SKILLS
Creative Strategy, Creative Campaign, Creative Direction, Art Direction, Branding Strategy, Brand Creation, Graphic Design, Visual Communication,
Storytelling, Advertising, Social Media, Content Development, Digital, Team Management, Leadership
SKILLS
A VISUAL COMMUNICATION EXPERT
Playfulness is at the core of my creativity, from entertaining an audience to delivering brand stories.
As a creative director, I value the connection with people from all walks of life to create work that's bold, vibrant, and culturally relevant. I strike for authenticity rather than perfection in my creation. I believe that listening and understanding diverse perspectives is the key to nurture creativity in a team.
So, let's play and have fun with the work. Together, we can transform the creative landscape.
EXPERIENCE
Neutrovis as Creative Group Lead, Group Brands (Sep 2022- Jun 2024)
Lead as the Head of Brand Department with a multi-disciplinary team of creatives to produce creative work for strategic business units namely, face masks, personal care, home care, dental, air devices, and health supplements.
Oversee social content creation across multiple platforms (Facebook, Instagram, TikTok, and XHS) and collaborate with regional teams in China, Thailand and Vietnam for all product categories under the Neutrovis parent brand. Mentor and gain new perspectives from a team of multi-disciplinary creatives.
Ensemble Worldwide as Creative Group Head (June 2021 - Sep 2022)
Lead the creative team to drive effective campaign strategy, creative ideation, and social content. Work on the Regional Toolkit for Similac APAC alongside Universal McCann Singapore. Handle Pizza Hut, Listerine and Tyson.
Ogilvy Malaysia as Senior Art Director (August 2019 - May 2021)
Lead as the Head of Art for all brands namely, Authentic Tea House Singapore, Kotex, Huggies, Tiger Crystal, and Guinness. Produce creative ideas for social media content, TVC, and on-ground events.
Publicis Malaysia as Senior Art Director (August 2018 - August 2019)
Serve as brand guardian for Nestle’s Maggi Malaysia from culinary, noodles and service pillars. Conceptualise new ideas for TVCs, online videos, and social media content.
Dentsu LHS / Merdeka LHS as Creative Hybrid (April 2015 - May 2018)
Conceptualise ideas for 360° campaigns, social media content, product design and graphic design materials. Clients include Pediasure, Pfizer, Design Village, Ensure Gold, Avicennia, and Good Virtues Co.
Pestle & Mortar as Designer (May 2014 - Aug 2014)
Conceptualise social media ideas and marketing campaigns . Project manager for The Deck Magazine.
SJA Origin as Senior Designer (Nov 2013 - April 2014)
Manage the editorial, book design and brand identity.
Leo Burnett / Alpha 245 as Designer (Jul 2011 - Aug 2013)
Come up with creative ideas for 360° campaigns, branding, and graphic design. Apply graphic design and visual communication skills in producing advertising for print, out-of-home, video, and digital materials. Clients include YES, Great Eastern, Pfizer, Somersby, Kronenbourg 1664, Sunway Pyramid, and LBS property.